Client is one the UK's leading daily deals e-commerce websites in the UK with subscribers in excess of 4 million. With a strong bias towards the 18-40s female market who are attracted to the fun and spontaneous nature of the brand.


Redesign the WowGo! homepage—the travel section of the main website. The logo and web page must make use of icons.


Remove the clutter and let the main image be the focus. Organise the deals to cascade into a scalable grid denoting hierarchy and order.


  • Logo + Brand Identity
  • Wireframe / UX
  • Web Design
  • Web Banners
  • Art Direction
  • Newsprint Advertising Design
  • Product + Food Photography