Powwownow is the UK market leader in conference calling services. However, changes in the UK B2B landscape and user behaviour mean customers are demanding more than just telephony services from their telco providers.


Help bring the idea of online meetings with a suite of collaborative features to life.


A thorough user experience audit of the existing Minimum Viable Product identified a number points which needed to be addressed for an initial smoother, less confusing and less anxious experience. After the basics where resolved, the changes were tested and results were in. This led to an all-round more pleasing and productive meeting session.


  • User Journey Mapping
  • Card Sorting
  • A/B Testing
  • User Testing
  • Interactive Prototyping
  • Information Architecture
  • High fidelity wireframing
  • User interviews
  • Interface design
  • Animated SVG

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