Gruup is a startup with a mission to create a seamless workflow for creative teams to go from ideation to presentation.
The brand needed to attract the next phase of investor funding, and although the D.I.Y method of creating a website with a page builder did prove a concept, it was time to level up and lead with design and show what the brand was all about and where it was heading.
Clean, contemporary and colourful. The product had to appeal to trendy agency types, so not only did the visuals have to be bang on and address the zeitgeist, the copy had to convince and persuade whilst introducing personality.
Gruup landing page before — this is what the brand had before the redesign. Not so clear what the offer actually is, or what the product does.
Landing page wireframe — a chance to refine the page layout structure and get copy sign-off. This was a different direction in tone of voice which the client had not used before, which may not have gone down well at all. Quite often, you see screenshots on Saas product and landing pages, but these can quickly be rendered out of date if they're not kept in sync with version releases. I offered the idea of staying completely away from displaying product visuals, and focusing on the idea of what the product can do for you holistically, rather than what it looks like, literally.
And after another round of visual refinement and some component tweaks, the Gruup landing page final redesign. This design introduces what the product does and talks to the audience in the trendy, agency-type vernacular.