Museums London is a comprehensive online database of over 180 museums. On a mission to catalogue and categorise as much relevant and useful information as possible about the museums and showcase what they have to offer the visitor. Targeting students, researchers, Londoners and tourists—Museums London aims to inspire everyone in London whatever their interest.
Design the brand identity that best represents the values and build a database driven website.
Clean, contemporary and colourful. Give the museums have their own style, direct hierarchy with colour and focus on museum content.
Museums London logomark — This purposefully simple identity is designed to sit seemlessly and give a sense of familiarity within the London landscape.
Initial minimum viable product (launched mid-2016) — Information Architecture - an initial hierarchy of pages.
Museums London website wireframe, Search Results page
Museums London website wireframe, Museum 'Profile' page
Initial minimum viable product (launched mid-2016) — Homepage
Initial minimum viable product (launched mid-2016) — English Heritage results page
Initial minimum viable product (launched mid-2016) — Museum 'profile' page
After a years worth of user behaviour data had been collected; it became apparent that the information architecture of the site would benefit from a redesign to better serve the user's experience and "path the cowpaths". New pages were created such as 'Museum List' and 'Museum Map' which reflected the users search queries from Google. These new pages went on to become some of the most popular on the site.However, other features such as the 'Search' input field had been disabled; surprisingly due to low usage and more of a security risk and actual use.
2017 Re-design + re-coded — Homepage
2017 Re-design + re-coded — English Heritage results page
2017 Re-design + re-coded — Museum 'profile' page
Museums London standard static web banners
Museums London Twitter Page
Museums London "Highly Recommended" window decal